Capitalism and Fear

"Walter Benn Michaels argues that capitalism supplies both objects of fear and desire, and the subjects to consume either. He writes "the logic of capitalism produces objects of desire only insofar as it produces subjects, since what makes the objects desirable is only the constitutive trace of subjectivity those objects bear." Today that American subjectivity characterizes itself through fear, and the objects of desire are those that purchase protection against fear." Joe Lockard